WORLD OF MEDIA-2025. ISSUE №2
World of Media-2025. Journal of Russian Media and Journalism Studies. Issue №2.
The issue was published in 2025 by the Faculty of Journalism, Lomonosov Moscow State University.
LEAD ARTICLE
Escudero, C., & Zhang, E. (2025). How do journalists feel about AI? Insights from seven countries. World of Media. Journal of Russian Media and Journalism Studies, 2, рр. 5–32. DOI: 10.30547/worldofmedia.2.2025.1
Artificial intelligence (AI) is part of the media and the expansion of this tool in newsrooms presents challenges in terms of professional ethics, job insecurity, and control of its use. This research aims to find out how journalists from seven countries: Argentina, Brazil, China, Spain, United States, France, Mexico feel about the emergence of AI in their workspaces and examine whether they received training. To achieve this purpose, a mixed-design methodology is used, carrying out a focus group with ten journalists followed by three in-depth interviews with editors preceded by a survey answered by 210 journalists. Among the findings, the study reveals that in countries where journalists have received very little or almost no training in AI (Brazil, France, and Spain) “rejection” predominates, while in countries where journalists received training (China and Mexico) tranquility prevails. It is confirmed that training in AI has a positive impact on journalists, while the lack of training deepens rejection and generates discomfort. This study, which focused on how journalists feel rather than how they use AI, demonstrates that those journalists with knowledge of the tool develop a sense of control, manifested as confidence, which in turn brings them peace of mind. By combining these findings, it can be argued that AI training in journalism has the potential to mitigate frustration and rejection.
Key words: Artificial intelligence, journalism, emotions, AI education, emotional labor, AI training, media.
Received: 28.02.25
Accepted: 19.05.25
ARTICLES
In the ever-evolving digital communication landscape, social media platforms play a pivotal role in shaping global trends and cultural phenomena. Favored by Generation Z, particularly college students, short video-sharing platforms like TikTok (known as Douyin in China) have emerged as prominent players. Many college students have become vloggers or influencers, making them powerful in short-form video content creation. As social media platforms continue to redefine self-expression and community engagement, understanding why Chinese college students choose to become Douyin vloggers or influencers, and how this choice intersects with their educational and career aspirations, has become imperative. Analysis of in-depth interviews conducted with ten participants yielded four themes concerning their motivations to embark on vlogging or influencing journeys: self-expression and fulfillment, career development and academic pursuits, recognition and social influence, and personal record-keeping and memory preservation. The implications of these findings are discussed, and suggestions for future studies are provided.
Key words: Douyin, influencers, China, college students, self-expression, social influence.
Received: 23.07.24
Accepted: 24.01.25
Pandey, U. S. (2025). Synthesizing Nyaya rhetoric and Sphota linguistic approaches: A comprehensive exploration of an Indian communication framework. World of Media. Journal of Russian Media and Journalism Studies, 2, рр. 52–72. DOI: 10.30547/worldofmedia.2.2025.3
This paper proposes an integrated Nyaya–Sphota model that fuses analytic inference with holistic meaning. Nyaya contributes a four-stage test of valid knowledge, while Bhartrhari’s Sphota theory explains how meaning flashes as an indivisible whole. Bridging the two yields a cyclic communication loop: pratibha (intuitive insight) → Nyaya reasoning → sphota grasp → dialogic revision. The paper maps construct-level convergences, situates them in a non- dual metaphysics and derives four testable propositions for media discourse and multimodal storytelling. By relocating Indian logic and linguistics to the centre of theory-building, the model advances the effort to de-westernize communication studies and offers a new lens for analyzing argument, metaphor and audience engagement.
Key words: Indian philosophy, non-Western, communication model, rhetoric, linguistics, argumentation.
Received: 07.03.25
Accepted: 20.06.25
Vu, T. V. (2025). Vietnamese media and communication students’ news consumption in the digital age. World of Media. Journal of Russian Media and Journalism Studies, 2, рр. 73–95. DOI: 10.30547/worldofmedia.2.2025.4
This study examines news consumption patterns and behaviors among 661 Vietnamese media and communication students through a quantitative survey, addressing a significant research gap in this understudied demographic. The findings revealed three consumption profiles: low, medium and high engagement, defined by different news occasions, durations and behaviors. The study also showed distinctive consumption patterns featuring smartphone-centric access and dominance of social media. These insights offer valuable implications for media education institutions and news organizations seeking to effectively engage young audiences in Vietnam’s rapidly evolving digital media landscape.
Key words: Media and communication students, news consumption, news behavior, news pattern, Vietnam.
Received: 10.03.25
Accepted: 17.06.25