World of Media-2019. Journal of Russian Media and Journalism Studies. Issue №4.

The issue was published in 2019 by the Faculty of Journalism, Lomonosov Moscow State University.



Li, X., Zhu, Q. & Li, W. (2019) An empirical study on the cognitive attitude of rural children using mobile phones (based on the example of children from rural areas in Northern Suzhou) // World of Media. Journal of Russian Media and Journalism Studies, 4: 5-23. 

The small-screen era has created a new life scene for China’s ‘Internet generation’. With the increase in mobile phone penetration among rural children, entertainment has become the biggest goal of rural children using mobile phones. The mobile phone usage of rural children is mostly concentrated on short videos, WeChat and other information apps. The method of direct prohibition adopted by parents and school is not effective in correcting the child’s attitude towards using the phone. The simple living environment of rural children and the left-behind phenomenon leads to the lack of parental supervision. Systematic analysis of rural children’s attitude towards the use of mobile phones and finding factors affecting their use of mobile phones can effectively guide them to obtain knowledge and achieve anti-sinking purpose. Based on the ABC attitude model combined with face-to-face interviews, this paper firstly determines the influencing variables and designs the questionnaire for collecting the data in the rural schools. With fitting of structural equation model, the attitude model affecting rural children’s use of mobile phones is established. The factors influencing rural children’s mobile phone use are analyzed to improve the essential understanding of the problem.

Key words: Rural children, left-behind children, mobile phone use, attitude model.

Received: 04.08.19

Accepted: 06.10.19


Islam, Md. A., & Kumar, B. (2019) The relationship between social network, social media use, loneliness and academic performance: A study among university students in Bangladesh // World of Media. Journal of Russian Media and Journalism Studies, 4: 25-47.

Multiple information and communication technologies are ubiquitous in human lives today. Our pattern of social interactions, formation and maintaining of relationships and status of mental health are mostly shaped by the communication technologies and social media platforms. Yet several studies show that we feel increasingly alone and the sense and feeling of loneliness are becoming an epidemic in modern society. On the other hand, several studies indicate that the use of communication technologies and social media platforms affect academic achievements of students both positively and negatively. The dimensions of an individual’s loneliness and interactions on social media platforms are well documented from the perspective of western countries, yet little is known about it from the context of developing countries like Bangladesh. The purpose of this study was to examine the structure of real-life and virtual social network and their relationship with loneliness and academic achievements of university students in the country. In this regard, the study used primary data collected from 234 university students. The study employed Lubben Social Network Scale (LSNS-6) and UCLA loneliness scale to measure the level of real-life social network and loneliness. The study finds that students are averagely engaged in real-life social network and moderately lonely. The study also finds a significant and positive relationship between Facebook use and loneliness, and a significant and positive relationship between social media (Facebook) use and loneliness. In addition, the study finds that academic performance or GPA of a student may be decreased by 0.843 and 0.781 if the student uses social media one hour more and suffer from loneliness, respectively.

Key words: Facebook use, social network, loneliness, academic performance.

Received: 11.09.19

Accepted: 06.11.19


Udenze, S. & Ugoala, B. (2019) Building сommunity and constructing identity on WhatsApp: A netnographic approach // World of Media. Journal of Russian Media and Journalism Studies, 4: 49-69.

The social media serve as a means of expediently connecting people across the world, fostering new connections and friendships among people living abroad. Today, technology, mainly WhatsApp, seems to proffer a new stage for diasporas to engage in diasporic identity and community construction. The study investigates the motivation behind Nigerians living in the United States (diasporas) use of WhatsApp platform for building community and constructing identity online, and how they perceive the platform. The research adopts netnography, a qualitative research methodology suited for online research. This study adopts the aforementioned research method to explore forty five (45) persons on a WhatsApp platform. Besides, the social constructivist theory was employed to guide the study. The theory reiterates how meaning is developed through the interactions of social processes involving people in the environment. Analyzing automatically archived data from the WhatsApp platform, the study discovers that members of the group imagined the platform as a home community. Furthermore, there is a considerable dependence on the platform for homeland and related information seeking, creating national identities, and companionship. The study concludes that the WhatsApp diaspora platform provides its members with a sense of community and a strong bonding that engenders national identity and consciousness. The authors of the study believe that researchers should pay more attention to the study of WhatsApp for diasporic engagement.

Key words: Diaspora, social media, WhatsApp, netnography. 

Received: 26.08.19

Accepted: 14.11.19