World of Media-2018. Journal of Russian Media and Journalism Studies. Issue №2.

The issue was published in 2018 by the Faculty of Journalism, Lomonosov Moscow State University.



Ruiu, M. L. (2018) ‘Offline’ vs ‘online’ media: Claim-makers, content, and audiences of climate change information. World of Media. Journal of Russian Media and Journalism Studies, 2. 5-28.

This paper aims to explore both similarities and differences between offline and online climate change communication in terms of claim-makers, content, and audiences. It is based on academic peer reviewed papers directly relevant to the communication of climate change by the media, published in English language between 2010 and 2016. Interdependences between offline and online media are often cited, especially in terms of web searches of information already reported by traditional media (both print and television). In some other cases, the study of the intermedia agenda shows that the debate originated on online blogs triggers and conditions the attention of print media. This interdependence is also showed by a polarisation between ‘activists’ and ‘contrarians’ in both online and offline arenas. However, while the web offers greater space for interaction and a variety of sources, the dominance of the ‘old media’ point of view seems to undermine these attempts.

Key words: Climate change communication, media polarisation, intermedia agenda, offline media, online media

Received: 16.03.18

Accepted: 16.04.18


Starykh, N. (2018) Communication theories and design practices of strategic communications in social field. World of Media. Journal of Russian Media and Journalism Studies, 2. 30-53

The article analyzes modern communicative practice in the nonprofit sector in the context of the theory of strategic communications. The novelty of the ideas lies in the fact that, firstly, the strategic planning of social communication is poorly comprehended in comparison with commercial one, secondly, the certain methods of designing communication strategies are still the subject of debate. The author identifies three research traditions, on the basis of which the methods of developing communication strategies have been formed: positivistic psychological theories of behaviorism and cognitive science, Gestalt psychology and semiology. The article is concerned with the possibilities and limitations of three groups of methods in practice of social communication.

Key words: Strategic communications in social field, sense structure of communication, communicative strategies, prosocial behavior, social advertising

Received: 02.03.18

Accepted: 16.04.18


Md. Mashihur Rahman, Md. Aminul Islam. (2018) An investigation into features of news web-sites in Bangladesh. World of Media. Journal of Russian Media and Journalism Studies, 2. 55-78

News industry in the world, as well as in Bangladesh, is experiencing massive transformation due to innovation and availability of different information and communication technologies. The production, consumption and revenue sources are being dramatically changed. News outlets are struggling to keep pace with the constant changes and adaptations as it demands multiple investments in technologies and skills. Online sources are developing multiple features in presenting content utilizing various options and opportunities brought about by technology. This article investigates the web-sites of 35 news outlets, both online only and online platforms of traditional newspapers and TV in Bangladesh. It explores the features that empower both news producers and consumers in terms of designing platforms, delivering content, and freedom in consumption. The features include scope for customization, interactivity, embedding of multimedia, availability of user-friendly services and additional delivery channels both on homepage and story pages. It employs content analysis method. Analysis of the data shows that limited number of web features are available on the selected news sites with major weakness in presenting multimedia content, scope for customization and greater interactivity.

Key words: News industry, online journalism, hypertextuality, interactivity, multimedia, Bangladesh.

Received: 21.03.18

Accepted: 04.05.18

Wilson, J. (2018) Mobile technologies and development in conflict affected North East region of Nigeria: The issues, benefits and challenges. World of Media. Journal of Russian Media and Journalism Studies, 2. 79-95.

The North East of Nigeria for almost a decade has been engulfed in a violent conflict as a result of the Boko haram insurgency. The region is endowed with human and natural resources but remains the least developed part of the country due to the devastating Boko Haram conflicts and weak infrastructural base, among others, thus depriving the region of meaningful development. Recently, developments in the region have shifted to resettling displaced people and rebuilding and rehabilitating the zone in the midst of deep poverty, lower level conflicts and high expectations by the population. In all of that, instant communication and information sharing facilitated by mobile technologies remain central. Thus, the paper assesses the availability, quality and use of mobile technologies by various stakeholders in shaping the various situations, influencing and shaping the processes of development amidst the challenges in the region. Observation and interview were the instruments used for this study. The study found that the destroyed mobile facilities which enable phone networks in settlements along major highways in the region, have been reconstructed and mobile signals are available now. It also found that there are enormous benefits of mobile technologies in shaping development in the region but there are some challenges as well. The paper concludes that despite the challenges, the benefits of mobile technology in shaping development in the region is glaring.

Key words: Mobile technologies, conflict, insurgency, development, North East Nigeria, social change

Received: 17.02.18

Accepted: 12.04.18